SMART objectives: why and how to adopt them?

June 12, 2024
10 min.
Construction team sets smart goals

Is completing your projects systematically complicated? Logistical difficulties, complicated implementation, lack of resources, labor shortages, profitability problems or delivery delays: every new project brings its share of unforeseen events and frustration? Are your objectives never met? We understand: managing a construction or civil engineering project is quite a challenge! But have you thought about reviewing your entire method? Starting with the basics: defining your objectives.

Our advice? Adopt the SMART method (Specific, Measurable, Achievable, Relevant and Time-bound) to define your goals and then, step by step, build an infallible plan to build your success and achieve all your objectives.

Properly applied, a method based on SMART objectives is a reliable and practical way of achievingexcellent results while limiting the risk of error and failure.

In this article, find out some of our best tips for implementing the SMART method in your company and, finally, successfully completing any mission with your team!

SMART Method: Definition and understanding.

1. Everyone's talking about it: the SMART method in a nutshell.

The SMART method has a simple aim: to encourage you to set SMART objectives so that you can translate your ambitions into concrete action. The SMART method acts as a framework, providing you with a framework for planning your projects and ensuring your performance in achieving your objectives.

For example: Let's say a company is looking to increase its sales through a comprehensive marketing plan. "Increasing sales" is its objective, but it's not a SMART objective, because it's vague, not directly quantifiable and not clear enough.

On the other hand, "Increase sales by 20% by the end of the year" is a good example of a SMART objective: it's quantifiable, measurable, precise, achievable and based on real indicators. It enables the marketing team to plan its efforts and implement concrete actions to achieve a 20% increase in sales by the end of the year.

Defining SMART objectives not only helps management to achieve its goals, but also helps to implement a management policy based on people: clear objectives help to set goals, reduce stress and create the desire to do well.

2. The origin of the SMART method

Well-known to management professionals and personal development addicts alike, the SMART method was originally introduced by Peter F. Drucker, an American professor and management consultant, in the 1950s under the name "Management by Objectives". 

But if Peter F. Drucker was the first to define and describe the method, it was George T. Doran, also an industry consultant, who gave us the acronym "SMART" as we know it today. Doran, also an industry consultant, gave us the "SMART " acronym we know today. In the early 1980s, in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives", he highlighted the effectiveness of SMART criteria for defining clear, achievable objectives, the key to success in any project. SMART is a mnemonic to help you remember the steps of the method more easily.

Terribly effective, the SMART method has rapidly become an essential tool for many companies worldwide. Its use is particularly appreciated in the fields of project management, human resources and personal development, where defining precise, comprehensible objectives is crucial to the success of teams and their various projects.

Forty years on, the SMART method is still widely used to define objectives in a variety of sectors. It remains a reliable success lever for anyone seeking to set well-defined, achievable goals for their teams or personal success.

3. What is a SMART objective?

A SMART goal is a quick and easy way to set and track professional or personal objectives. Setting SMART goals is a good way of defining your objectives and greatly increasing your chances of achieving them.

A SMART goal is defined according to five SMART criteria which your goal must meet. These criteria are :

  • SMART- Specific: To be SMART, your objective must be specific, clearly definable and precise. Is your objective to reduce delays on your construction sites? Ask yourself what's causing these delays, so you can set more specific objectives, such as "Reduce material lead times by 15%".
  • SMART- Measurable: A SMART objective must be measurable. Saying "I want to increase the company's productivity" is not a SMART objective, because it doesn't make it possible to measure the efforts required to achieve it. An example of a SMART objective would be "I want to increase the company's productivity by 10%".
  • SMART- Attainable: At some point in our careers, we've all experienced the infernal, unattainable KPIs, which give the impression of having been set according to some mysterious indicator. To be a SMART objective, a goal - be it sales, marketing or productivity - must be achievable by your team. There's no point in saying "I want to reduce delivery times by 50%" if you know it's not possible to achieve it. Even if you feel strongly about this objective, your team is likely to get discouraged before they've even tried.
  • SMART- Realistic/Relevant: A SMART goal is one that makes sense, and must correspond to your values and long-term capabilities. Your objectives must be part of a coherent development strategy that benefits you and your company, and not a personal whim.
  • SMART - Temporally defined: Your SMART goal must have a clearly defined deadline. Setting objectives without a deadline for achieving them won't get you anywhere! Don't just say "I want to increase the company's productivity by 10%", say "I want to increase the company's productivity by 10% within two years".

As you can see, setting SMART objectives requires a certain amount of rigor. This method encourages you to draw up a plan of action to achieve your goals. Not only does it enable you to define clearly and precisely what you want to achieve, but it also forces you to think about the tools, resources and time you'll need to reach your new goals.

Setting SMART objectives is definitely a clever way of increasing your chances of bringing your business project to fruition. It's an excellent way of ensuring that your teams perform on the precise points that are important for the development of your business and the health of your company!

Some good examples of SMART objectives

Some good examples of SMART (Specific, Measurable, Achievable, Realistic/Relevant, Time-bound) objectives applicable to your business sectors to give you a better idea of what this type of objective is, in concrete terms:

  • Example of SMART objectives 1 - Construction: Complete construction of the XYZ river bridge within 18 months (Specific, Measurable, Achievable, Realistic, Time-bound).
  • Example of SMART 2 objectives - Civil engineering: Reduce material costs by 15% on the ABC road construction project by renegotiating contracts with suppliers over the next 3 months (Specific, Measurable, Achievable, Realistic, Time-defined).
  • Example SMART 3 objectives - Site safety: Organize mandatory safety training for 100% of site employees by the end of the month (Specific, Measurable, Achievable, Realistic, Time-bound).
  • Example of SMART 4 objectives - Energy efficiency: Reduce energy consumption by 20% on the XYZ site by installing energy-saving lighting systems within 6 months (Specific, Measurable, Achievable, Realistic, Time-defined).
  • Example SMART 5 objectives - On-time delivery: Achieve 95% on-time delivery on all construction projects for fiscal year 2023 (Specific, Measurable, Achievable, Realistic, Time-bound).
  • Example SMART 6 objectives - Customer satisfaction: Achieve a customer satisfaction score of 90% on the ABC building construction project at the end of the project (Specific, Measurable, Achievable, Realistic, Time-defined).

How and why adopt the SMART method in the construction and civil engineering sectors?

1. Improved project planning

In the construction and civil engineering sectors, the SMART method can add real value by improving and simplifying project planning. By breaking down the overall objectives of each project into individual tasks, the SMART method enables more precise control of the resources, time and costs associated with each project, task and objective.

Applying this strategy can help you identify potential problems before they arise, enabling you to put a plan in place for proactive resolution.

Moreover, by clearly defining expectations and objectives for each task, this method facilitates communication between all stakeholders, helping to limit the risk of error and ensure smoother, more efficient project execution.

2. Optimizing resources and costs.

In a construction or civil engineering project, the successful planning of resources and and costs is a critical factor that can determine the success or failure of a project. Applying the SMART method to this planning is an excellent way of ensuring that your resources are used efficiently and economically.

By defining specific, measurable, achievable, relevant and time-defined objectives, it is possible to minimize waste and optimize the use of each resource.

There's no shortage of examples: by defining a SMART objective for machinery utilization (e.g. "reduce crane downtime by 20% in six months"), a company can track progress towards this goal and adjust its operations accordingly.

In addition, applying the SMART method to cost control can help keep projects on budget. By setting specific cost targets, such as "reduce labor costs by 10% on the next project", expenses can be tracked in real time, and changes made if necessary to meet the target.

3. Effective control of deadlines and schedules.

When it comes to project management, meeting deadlines is essential. Applying the SMART method to deadlines enables you to set clear, realistic objectives, making it easier to task planning and avoid delays.

Here too, there's no shortage of examples: a SMART objective might be "Complete initial construction tasks within 3 months". This provides a clear objective to follow, and helps avoid any planning errors.

What's more, the SMART method can also help you to quickly identify potential problems in your time planning process. If the objective is not achieved within the set timeframe, this may indicate an error in the organization of tasks or in the estimation of the time required to complete them. This early identification of errors enables corrective action to be taken before the delay worsens, thus contributing to efficient project management.

5 tips for successfully integrating the SMART method into your business!

Involve the team in defining objectives:

For SMART goal setting to work, it's essential that the whole team is involved in the goal-setting process. This fosters commitment and ensures that everyone understands and adheres to the objectives set.

Regularly monitor your objectives:

Once SMART objectives have been defined, it's important to set up regular monitoring. This enables you to check on progress, identify any problems and adjust plans if necessary.

Demonstrate flexibility in achieving your objectives:

Although SMART objectives are specific, measurable and time-defined, it' s crucial to remain flexible. Circumstances can change, necessitating adjustments to the original objectives. Flexibility allows us to adapt to these changes without compromising the overall project.

Rewarding success:

It's important to celebrate and reward successes to keep team motivation high. Rewards can range from simple congratulations to bonuses or promotions. This reinforces the sense of belonging and job satisfaction. Achieving objectives is always easier with a motivated team!

Use project management tools :

To facilitate the implementation of the SMART method, the use of project planning tools can be very beneficial. These tools can help not only in scheduling and planning tasks, but also in monitoring progress and communicating effectively within the team.

Conclusion

Applying the SMART method to project planning provides a clear, practical framework for your teams. It enables effective measurement of task progress, helping to increase the rate of conversion of objectives into concrete results. Reiterating SMART objectives at team meetings reinforces their relevance and ensures a common understanding within the team.

Regular use of this tool promotes not only accurate measurement of progress, but also a collaborative practice that stimulates team motivation. In the end, the rate at which SMART objectives are converted into tangible results testifies to the team's success and the relevance of the framework adopted.

Additional resources :

Whatever your objectives and reasons for becoming interested in the SMART objective, whether it's simply curiosity, the desire to be a better manager, or the desire to implement more astute management, here's a list of articles, readings and websites to enrich your knowledge on the subject:

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